Xiaomi announced its third Android phone, MI3, today, claiming its the fastest on the market. Its look is completely different from the former two Xiaomi phones but a lot like Nokia Lumia.

It runs MIUI V5(a custom ROM by Xiaomi). It has two models; the one for users of China Unicom and China Telecom is powered by Qualcomm Snapdragon processor and the one for China Mobile users is with Nvidia Tegra4.

In July, Xiaomi celebrated its third birthday. Three years ago, Xiaomi started off trying to offer Chinese mid-price Android smartphones with value for money configuration. Xiaomi’s business model is just like Apple, selling phones, digital content and services. What’s different is Xiaomi doesn’t plan to make too much from hardware but from the software ecosystem.

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Tracey Xiang

Tracey Xiang is Beijing, China-based tech writer. Reach her at traceyxiang@gmail.com