Alibaba has added an English complaints option to it’s IP protection system TaoProtect, which will allow foreign companies to report counterfeit goods on their Tmall and Taobao platforms. It’s one of many recent changes that the e-retail giant has put in place to facilitate their global brand expansion – and avoid lawsuits.

Kering, the owner of luxury brands including Yves Saint Laurent and Gucci, filed their second lawsuit against the Chinese internet company in May this year, claiming that they had “facilitated” the sale of fake goods. Alibaba has since invested in anti-counterfeit technology as well as reducing the maximum response time for responses to two days.

Alibaba is presenting an increasingly global face, with a slew of new brand partnerships aimed at bringing foreign products to the Chinese market. Last week, they announced an exclusive partnership with 20 apparel brands including Zara and Timberland. The new products will be sold on Tmall, which has become Alibaba’s default platform for foreign products.

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Cate Cadell

Cate is a tech writer. She worked as a journalist in Australia, Mongolia and Myanmar. You can reach her (in Chinese or English) at: @catecadell or catecadell@technode.com