To great anticipation, WeChat rolled out Mini Programs—embedded instant apps—in January this year. As a major feature release, the buzz surrounding the Mini Programs piled up months before its actual launch. Discussions among industry insiders went from the actual form of Mini Programs to its potential to disrupt the traditional app store paradigm.

In contrast to the mounting buzz around Mini Programs, the feature only received a lukewarm reception in the first few months after its initial launch. Sobering reports detailed users and developers’ negative views in the first month. Upbeat sentiments towards the model soon shifted to skepticism about its validity.

Ten months after the launch, it seems that Mini Programs are finally on track to healthier growth. The Mini Program user growth rate peaked at 96.3% in April. The figure slumped in May, but returned to moderate, but rational 40%-ish growth in the following three months, a report from data analytics service TalkingData shows.

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.